Conclusion

Cloze Activity

Read the paragraph below and fill in the blanks using the following words:

Framing - Media - Priming - Cultivation - setting

The

In mass communication, media are the communication outlets or tools used to store and deliver information or data.

The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.

Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.

Media messages may stimulate the recall of stored ideas, knowledge, opinions, or experience associated in some way with the message content.

Agenda

The media may not affect what people think, but may affect what they think about, through the choice of which topics to cover and what to emphasize.

Frames are the particular treatment an individual or organization gives to a message.

Over time, heavy viewers of television may come to believe that the real world is similar to the television world – heavy exposure to the media cultivates this belief.

Researchers have been particularly concerned with cultivation’s impact on racial, ethnic, and gender stereotypes as well as attitudes about violence.

Enable JavaScript